Mobile Advertising Goes Mainstream

in Mobile

 

Mobile Advertising Goes Mainstream
 
Mobile Marketing
 
The power shift toward an new advertising champ is in full swing, and an increasing number of business owners are realizing the benefits of mobile marketing technologies.  Text message advertising and the use of QR codes are the newest trend. According to Nielsen, 90% of the U.S. population - or nearly 280 million people - actively uses text messaging in their daily communications.  Advertisers have been quick to take advantage of gaining potential customers through his or her cell phone.
 
Until recently, such SMS messaging technology was available only to deep-pocket corporations with the resources to obtain their own short code, a reserved number through which they can communicate with consumers. But technology capabilities have expanded quickly, allowing small/medium-sized companies the ability to participate in shared-short code technology.
 
The beauty of mobile advertising campaigns is not only the “green” aspect, but they also make for a better consumer experience.  For instance, a restaurant owner can send out a special lunch coupon just before noon one day – allowing potential customers searching for a place to eat to take advantage of their deal.
 
People have grown accustomed to instant gratification as it relates to communications. For that reason, advertisers should take advantage and launch a mobile marketing campaign.
 
The power shift toward a new advertising champ is in full swing, and an increasing number of business owners are realizing the benefits of mobile marketing technologies.  Text message advertising and the use of QR codes are the newest trend. According to Nielsen, 90% of the U.S. population – or nearly 280 million people – actively uses text messaging in their daily communications.  Advertisers have been quick to take advantage of gaining potential customers through his or her cell phone.
 
Until recently, such SMS messaging technology was available only to deep-pocket corporations with the resources to obtain their own short code, a reserved number through which they can communicate with consumers. But technology capabilities have expanded quickly, allowing small/medium-sized companies the ability to participate in shared-short code technology.
 
Businesses are all concerned with the "bottom line".  They want to know how a marketing program will result in a return on investment.  Because of the advancements in mobile technologies, investing in a mobile application, or at the very least having a mobile presence, could be invaluable tool in that is SAVES money.  Particularly money associated with paper.  When potential customers can access your information/product on the go, it can potentially reduce the amount of paper used for print communications. However, the beauty of mobile marketing campaigns is not only the “green” aspect.  They also make for a better consumer experience.  For instance, a restaurant owner can send out a special lunch coupon just before noon one day – allowing potential customers searching for a place to eat to take advantage of their deal.
 
People have grown accustomed to instant gratification as it relates to communications. For that reason, more and more advertisers are taking advantage of launching mobile marketing campaigns.  Through mobile applications, such as Facebook and Yelp, businesses are able to target specific customers based on ad placement.  Many businesses have never before been presented with such a targeted prospective audience as they are through mobile apps. 
 
 
 

 

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Amanda Hill has 5 articles online

Amanda Hill is an author who has the passion for writing articles that focus on innovation, technology and Online Marketing

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Mobile Advertising Goes Mainstream

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This article was published on 2011/11/22