Look around your industry. How many businesses are using the mobile platform to build strong relationships with their customers, both existing and potential, to convince them into buying products or using services?
If not all, then I'm sure most of the entrepreneurs, merchants, and even the newbies in your industry are thoroughly relying on mobile commerce to achieve business success. Mobile commerce or 'mCommerce', as it's popularly known throughout the world, has emerged to be something we cannot do without. No matter what we are doing, irrespective of what trade we are practicing, we need to harness the power of the mobile to make an impact with our marketing and advertising efforts.
Commerce was nowhere even a decade back, and nowadays, you have a feeling that mCommerce was always there, ever since business transactions started taking place in the civilized human society.
Today, I'll be giving away a bunch of statistics and interesting facts on how the mobile platform is being used to promote businesses, right across the globe. So, without much ado, let's begin -Presently, every business has got a website, and more often than not, such sites are optimized for the mobile. This is how businesses are able to keep in-touch with their clientèle even when they are on the move. There's been an increasing number of consumers worldwide, who used their mobile devices to check websites of their favorite brands. According to latest survey reports, an average of half a billion people had accessed the mobile Web back in 2009. And, digital media experts firmly believe that this figure will double, may even treble, in just 4-5 years from now.
Have you ever heard of the term 'A2P' SMS? Well, its 'application to person' messages which are mostly sent by banks, financial institutions, and of course, retailers, informing existing and prospective clients about newer offers being made and products being launched. If you go by statistics, A2P SMSs will conveniently overtake person-to-person messages by 2016. Just imagine, how many businesses across the globe will be relying on the mobile platform to reach out to more people and popularize themselves!
This is the best of the lot, and more so, if you are an American. Recent surveys reveal that about 6 out of 10 individuals in the US prefer using mobile browsers to meet their day-to-day requirements.
The way things are poised mobile commerce might become an indispensable part of our everyday lives, in just a few years from now.
Mobile Commerce Statistics – Fresh From The Oven!