Mobile Marketing

in Mobile

For any business owner or entrepreneur, a part of investment has to be allotted to one aspect of business – advertising, that is. Without advertising one's product or service is like watching a pot that never boils, because it has never lit in the first place. One has to be known by its prospected clients before a business can truly be considered successful and thriving. Because of such importance, various alternatives in marketing strategies are being explored nowadays. One of the most effective of which is Mobile Ads.

In today's technology, the requirements of mobile advertising are just laid out in advertisers' grasp, only to be strategically utilized. The gadgets, like laptops, mobile phones, handheld devices are ready for data connection and are currently being used by mobile users. The networks or wireless service providers offers various services, both voice and data connection purposes. Media and entertainment geniuses have to be taken advantage in building brand awareness through photos, wall papers and ringtones, which are easily and widely transferred from one person to another, creating a viral marketing effect. The consumer basic practices and standards can now be easily profiled using the internet networking sites, like Facebook, Tweeter, Multiply and Friendster. All of which combined can actually provide more than enough ideas for entrepreneurs to sell what they have in store for their consumers.

Mobile Ads guarantees satisfaction for both consumers and sellers with these advantages at hand:

  • Real-time Service

Transfer of message from one advertiser to its target recipients can happen in just few seconds. Aggressive for the sellers' point of view, but not as pushy and invading on the part of the consumers.

  • Reliability beyond distance

Thanks to digital transmission, the guaranty that the mobile user can receive the message is high, no matter how far the recipient is, as long as he or she is connected in a wireless network, of course.

  • Mobility

As evident from the strategy's name, anywhere and anytime, the consumer can receive the ads in his or her very own hands.

  • Cost-Effective

Per SMS message charge (which may range in cents depending on the network operator's charge) is much lower compared to voice calls or data connectivity charge when accessing the internet. As volume increases, the prices drops as well.

  • Efficiency

Since it is easier to respond via text, the consumers can take action faster.

  • Personalization

As mentioned a while ago, the social networking sites nowadays expose the kinds of trend which are hot for specific types of consumers. Creating a pattern designed for these profiles can actually make greater impact and better impression of a brand. This shall make a client feel more special and exclusive, keeping a closer and fruitful business relationship.

  • The more marketing strategy, the merrier!

Mobile Marketing is not competing with other forms of advertising. In fact, it can work well in parallel with media, TV, press and radio advertising. Mutual benefits are enjoyed.

  • The Virus Effect

One can hardly forward a call unless being referred to. And email isnot as easy to access and resend compared to an SMS ad. But this does not mean spamming every prospected buyer. Through mobile ads, one message can go a long way in different networks of people, leaving a mark in every phone it hops into.

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Jared D. Ingram has 12469 articles online and 12 fans

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Mobile Marketing

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This article was published on 2010/09/27