SONY Philippines yesterday unveiled its first smartphone since fully taking over the company that used to be a joint venture with mobile partner Ericsson.
Officials showed off the company’s flagship smartphone, the Sony Xperia S , calling it a super smartphone that takes advantage of the best of Sony technology.
Mobile division head Patrick Larraga said the Android-powered device already experienced “brisk sales” due to Sony’s strong consumer brand.
He said the Xperia line was part of Sony’s four-screen strategy, which aims to make sharing of content of the company’s Bravia television, Vaio laptop, Sony Tablet and Sony Xperia seamless which not like the SONY VGN-CS Series Keyboard .
With the mobile phone being the main gadget that a consumer takes around, Larraga said the Xperia is central to the sharing of content from different devices.
Sold at P27,990, the Sony Xperia S boasts of the highest pixels for a smartphone.
Product group marketing manager Vince dela Cruz said the phone comes with Sony’s Bravia engine, allowing it to show and capture images in full high definition, including in video recording.
The Xperia S was made available at a special exhibition at the Cyberzone of SM City Cebu. Visitors will be made to experience its 12 megapixel camera, which can take photos in less than two seconds from standby mode. HD sharing can also be done through wireless DNLA connection or through an HDMI cable to connect to a Sony Bravia Internet TV or SONY VGN-CS Series Keyboard while Bravia Sync allows the user to control the Xperia S with a TV remote control.
The phone is also NFC (near field communication)-enabled and comes with two SmartTags, which allows users to load pre-set profiles or tasks that their Xperia smartphone completes when swiped with the tag.
Coming next month are the Xperia U and Sola, which will be sold for P13,990 and P16,990, respectively. By June, they will also offer the Xperia P, which adjusts its brightness without draining the battery. It will be sold for P22,990.
Despite separating ways with Ericsson, Larraga said they will continue to sell mobile phones under the Sony Ericsson brand until all stocks are sold. He also assured that full warranties still apply.